
What is the scope of Chemical Engineers with an MBA in CRM?
Could anyone suggest me what kind of job would a chemical engineer with an MBA in Customer Relationship Management be eligible for?
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Customer Profiling :Iain Scott of enterprisecafe.tv explains how to identify your customer
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Kotler on Marketing: How to Create, Win, and Dominate Markets $7.64 Philip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler’s profound … |
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My Years with General Motors $10.59 From the book flap: Only a handful of business books have reached the status of a classic, having withstood the test of over thirty years’ time. Even today, Bill Gates praises MY YEARS WITH GENERAL MOTORS as the best book to read on business, and Business Week has named it the number one choice for its “bookshelf of indispensable reading.” MY YEARS WITH GENERAL MOTORS became an instant bestsell… |
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Marketing Management $13.99 This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage inclu… |
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